It's Giving... Tuesday!

December 2, 2025

Give today if you’re able… but also know you can show up year-round.

In an increasingly promotional and, let’s be honest, sometimes pretty vapid digital environment, Giving Tuesday is a welcome breath of fresh air online. For anybody unfamiliar, Giving Tuesday falls on the Tuesday following Thanksgiving. After days of non-stop retail spending between Black Friday, Small Business Saturday (okay, we definitely support this one), and Cyber Monday, the idea is simple: take a moment to give back. If we can justify filling our carts all weekend long, we can certainly donate even a fraction of that to a cause we care about on Tuesday.

But as much as we love Giving Tuesday, it’s also a reminder that giving and showing up shouldn’t be limited to one day a year. With finances tighter than ever for so many people, it’s important to remember that “giving” can mean more than a monetary donation, volunteering your time, using your platform to spread the word about a nonprofit’s mission, or showing up for community events can be just as impactful. 

All year long, some of our favorite moments come from events centered on helping people, raising money, and doing some good in the world. We wanted to highlight a handful from the past year that meant the most to our team:

November: The 20th Annual Tracy Lawrence’s Mission:Possible Turkey Fry & Concert. $355,000 raised, 5,350 turkeys distributed, and over 50,000 families fed in Middle Tennessee. Bonus: a 90s-country dream concert from Tracy Lawrence, Gretchen Wilson, and more!


November: Susan G. Komen 3-Day.
Jennie walked 60 miles and helped to raise a total of $6,500,000 for Breast Cancer Research. The rest of us cheered her on from home. She even gave the opening remarks, which you can watch HERE.


October: Music Health Alliance’s 4th Annual Coulda, Woulda, Shoulda – Stories & Songs Event.
Raised $130,000 for Music Health Alliance’s life-saving healthcare programs and services. Pro tip: this is one of the funniest events of the year – make sure you go in 2026!


September: 2025 CMA Foundation Music Teachers of Excellence.
Celebrating the educators who are shaping the next generation of music makers, all while raising money to fund music education programs across the country. This year was the ninth annual event and it just keeps getting better! 


July: Hank Azaria & The EZ Street Band’s Concert at the Franklin Theatre.
Hank Azaria’s Springsteen Celebration raises money for education and social justice year-round on tour through his 4 Through 9 Foundation.


June: CMA Fest.
Did you know that all of CMA Fest raises money for the CMA Foundation? Four days of country music all while supporting music education… need we say more?


June: The 16th Annual Darius and Friends Concert for St. Jude
. Alongside friends like Luke Bryan, Kashus Culpepper, Lanie Gardner, Morgan Wallen, and more, the 16th Annual Darius and Friends concert raised over $815,000 for St. Jude Children’s Research Hospital. Darius has raised over $5,100,000 through this event over its 16-year tenure and it’s the best way to kick-off CMA Fest week each and every year. 


May: Susan G. Komen Advocacy
Summit on the Hill. Speaking of showing up, Jennie went to DC and spoke with politicians on Capitol Hill about legislation that impacts the Breast Cancer community. Read more about her visit here


February: Visiting the Country Music Hall of Fame and Museum Nashville. Did you know that the Country Music Hall of Fame and Museum is a non-profit organization? We had the best time visiting and learning all about their educational mission. 


While many of you already support nonprofits year-round, if you’re looking for inspiration on where to give today, here are some of our clients’ incredible nonprofit partners:

It’s only appropriate to sign off this blog with:

Be good online… and in real life, 
The Girlillas

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Musings from me whenever I feel like it. In the meantime, be good…online and in real life. - Jennie