Nekst.biz: Sr. Acct. Director Stevie Escoto Discusses Holiday Digital Strategy

We may not be ready to face it, but the holiday season is upon us. The jack-o-lantern’s and Halloween candy have been put away (or eaten!), and all eyes are moving to other traditional and digital holidays that fill our hearts and empty our pockets.

There is a very delicate balance that must be recognized this time of year and it comes in the form of “ask a little, give a lot.” November and December bring fourth quarter releases, holiday singles, merch bundles, charitable initiatives and huge discounts. Jingle sells, but sellers beware: capitalize on this, don’t take advantage of it.

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