Lipstick Economy: Jennie Smythe

Jennie Smythe is the founder and CEO of the award-winning Girlilla Marketing. A powerhouse in the music industry, Jennie shares insights from her journey as a digital strategist for some of the biggest names in entertainment. Based in Nashville, she reflects on leading a female-founded company in a fast-paced, ever-evolving space—and what it took to break barriers along the way. Jennie also opens up about her new memoir, Becoming Girlilla, giving listeners a behind-the-scenes look at her path to success, the lessons she’s learned, and the bold moves that defined her career.

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