Jennie Smythe’s Memoir - Becoming Girlilla: My Journey to Unleashing Good - in Real Life, Online, and in Others - is Out Now

Nashville, Tenn. — April 15, 2025— Girlilla Marketing Founder and Chief Executive Officer Jennie Smythe shares her inspiring personal and professional journey with the world with the release of her memoir—Becoming Girlilla: My Journey to Unleashing Good - in Real Life, Online, and in Others—today,  April 15, 2025, via Resolve Editions, an imprint of Forefront Books (Simon & Schuster). 

Available now in hardcover, eBook and audiobook!

A digital marketing trailblazer, Jennie’s memoir—Becoming Girlilla—is the unfiltered, inspiring story of her rise from unlikely beginnings to digital marketing powerhouse. Her experiences at Elektra, Disney’s Hollywood Records, YAHOO! Music, Warner Bros. Records, Clear Channel and more led her to launch her own Nashville-based firm, Girlilla Marketing, following a deathbed conversation with her estranged father. 

Becoming Girlilla highlights how resilience, authenticity, and passion can make a meaningful impact both online and in real life as Jennie candidly shares her path to success, full of sometimes surprising and oftentimes laugh-out-loud moments. Along the way, she’s navigated an industry that often underestimated her, fought through personal and professional hurdles, and rose to the top of her field. Early memoir press includes: Forbes, Sirius XM “The Business Briefing,” “Today In Nashville,” Music Row, Music Saved Me, The Future of What, Big D & Bubba, Nashville Lifestyles, Cowgirl Magazine, Tennessee Highlighter, and more! 

Becoming Girlilla isn’t just about one woman’s resilience—it’s a call to embrace change, unleash potential, and make a positive impact in the world.  

The memoir is already inspiring and impacting others:

Kristin Chenoweth, Artist, Performer, Actress, Author & Philanthropist - “Jennie’s story is a master class in what it means to have your hard work pay off. An inspiring life story (both personal and professional) for any reader, especially women, that will fuel your creative soul and leave you feeling inspired to do anything…one badass girl boss…”

Jay DeMarcus, Rascal Flatts & CEO, Red Street Records - “Unflinching, unfiltered, honest, transparent and inspiring. Jennie’s story is one that anyone can relate to no matter what career path they’ve chosen, or what season of life they’re in…the perfect guide from someone who has overcome great obstacles and defeated giants with strength, tenacity and determined resolve.”

Maddie Font, Artist, Maddie & Tae - “‘Becoming Girlilla’ will make you cry, laugh, light a blazing fire under your ass to chase your dreams, and most importantly, encourage you to listen to that quiet but powerful inner voice we all have. Jennie writes with a rawness that is so refreshing and warm.”

Tracy Lawrence, Artist, Entrepreneur & Philanthropist - “I was moved by her ability to share her pain and childhood trauma while navigating the shark filled waters of the entertainment business. It’s a story filled with hope, success and failure with a deep love for this crazy thing called the music business.”

Jennie Smythe is a groundbreaker in the digital marketing field and Founder and CEO of Girlilla Marketing, an award-winning firm renowned for its work with world-famous entertainers, including Willie Nelson, Dead & Company, Darius Rucker, Blondie, Brooke Shields, Iliza Shlesinger, Terry Crews, Kristin Chenoweth, Vince Gill and more. A Nashville-based industry leader, Jennie also serves as Chairperson of the Country Music Association and is on the boards of the CMA Foundation and Music Health Alliance. She was recently named a 2025 Advocacy Ambassador by the Susan G. Komen Center for Public Policy.

With more than two decades of experience, she’s been recognized by SiriusXM, Forbes, Billboard, Fast Company, The Tennessean, People and more for her inspiring personal story and innovative approach to digital strategy. Jennie is a multi-year recipient of Nashville Business Journal’s Women in Music City Awards and a MusicRow magazine Rising Women on the Row honoree and featured speaker. Jennie lives in Nashville with her husband, fellow entrepreneur Shannon Houchins, and their two children.

‍Becoming Girlilla: My Journey to Unleashing Good - in Real Life, Online, and in Others available HERE

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Resolve Editions publishes leadership, lifestyle and entertainment books to inspire readers to find meaning and enjoy life. Forefront Books is a unique publishing company that caters to the most successful men and women in their respective fields - the thought leaders, the visionaries, the pioneers, the business owners, and the entrepreneurs who have a compelling story to tell - and delivers a world-class end result from a team which has helped create more than sixty New York Times bestsellers, including thirteen number one bestsellers. 

DOWNLOAD Jennie Smythe author photo, credit: Matthew Simmons