From Boardroom to Bookshelf: CMA Board Chair Jennie Smythe on Becoming Girlilla, Storytelling, and the Power of Real Connection

April 22, 2025

For Jennie Smythe, storytelling isn’t just a belief, it’s the foundation of her life, her career, and the community she’s built along the way. In her new book, “Becoming Girlilla: My Journey to Unleashing Good In Real Life, Online and In Others,” Smythe, founder and CEO of Girlilla Marketing and current CMA Board Chairperson, opens up with an authenticity that is both bold and deeply personal. Part memoir, part manual for leading with resilience, passion, and purpose, the book underscores how storytelling can create lasting connections and meaningful impact.

Read more at CMAWorld.com