CMA Hosts MemberSIPS Event Focused On Social Media And Digital Marketing In The Music Industry

August 18, 2023

The Country Music Association welcomed CMA members to its Nashville HQ on Tuesday, Aug. 15 for a MemberSIPS event featuring a discussion around the ever-changing nature of social media and digital marketing in the music business, as well as humanizing the individuals behind brands and artists. Moderated by Ashley Alexander, Chief Marketing Officer at Girlilla Marketing, the event featured a panel of industry experts including Lindsey Feinstein, Account Director at Girlilla Marketing, Chad Meholic, Director of Audience Development & Growth at Red Light Management and Jess Keifer, Director of Digital Marketing at Sony Music Nashville. Together, with participation from attendees, they engaged in conversation about the opportunities, challenges and pitfalls related to social media and digital marketing.