Billboard – The Social Marketplace: The Rise Of Music’s Social Media Gurus

July 23, 2013

Platforms like Facebook and Twitter might give labels and artist managers direct access to fans, but managing social media has rapidly evolved from a casual side project into a key strategic discipline in any music-based marketing campaign.

Girlilla CEO, Jennie Smythe, tells Billboard what she looks for in a social media manager and explains why having a Facebook page doesn’t make you a Facebook expert.

Pick up the 7/27/2013 issue of Billboard or log-in to for the full article.