Authority Magazine: Marketing Strategies From The Top: “If you are a leader, you are an easy target” With Jennie Smythe of Girlilla Marketing

April 30, 2020

I had the pleasure to interview Jennie Smythe. Jennie began her career in the mid-1990s working for Elektra Entertainment, Spivak-Sobol Entertainment, Disney’s Hollywood Records and more. In the early 2000s, she moved to YAHOO! Music as Director of Marketing and Promotion which eventually led her to move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing. In January of 2008, Jennie launched Girlilla Marketing, which celebrated its 10 year anniversary in 2018.