Have you had your eye out for a new Nickelback music video?  The time is almost here!  Go behind the scenes of the "This Means War" music video below and see what it takes to make a good ole fashioned ROCK video.  Premiere details coming soon!



Watch more Nickelback videos on their official site.

Jeremy Lin has been causing a stir with his incredible athleticism that has led the New York Knicks to a six game winning streak. Lin, whose $80,000/year income (modest by basketball standards) was not even guaranteed before last week, is finding himself swept away in the incredible attention his streak is gaining. Nowhere is this is more apparent than on his social networks:

• Lin’s Twitter feed @JLin7 is adding thousands of new followers each day – It's currently at nearly 240,000, up from 18,000 followers three months ago.
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  #Jeremy Lin has been the top trending topic on Twitter in the month of February, with #Linsanity reaching #14 overall on February 10th.
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  About 450,000 fans currently “Like” his Facebook page.

Merchandisers can't keep up- Lin jerseys are sold out everywhere online.

Lin is a perfect example of how social media has set the archetypal slow build to fame on it's ear. Let's not forget Rebecca Black, or Antoine Dodson (Hide yo kids, hide yo wife...) both of which had social media giant YouTube directly contribute to their overnight rise. In this instance, Lin has a much more substantial base for his own ascension to fame- as a professional basketball player, his actions are broadcast across the country and fans are not required to search for the material in a sea of online content. So now what?

We know that the world of social media is a fickle place, and Lin only has a small window to project his own voice into the media cloud surrounding him to cement the image and message he wants associated with his name (and ultimately his brand.) It's not something he can do alone AND continue to be a superstar on the court. Capitalizing off the sudden interest and digital growth he's experiencing could be a far more lucrative decision than any basketball contract, and he better not wait until after the buzzer to get started.

Girlilla Marketing is feeling the love! Here are just some of the ways our clients are celebrating Valentine's Day today:

Evanescence:
Evanescence chose a winner in their Valentine contest. Last week, fans created and submitted Evanescence themed Valentine's. Votes were tallied via the band's Facebook page. The winner is...

It's no surprise that social media continues to grow at a staggering pace, however, it is important to understand how the nuances of this growth can apply to our client's digital strategy. Consumers are ingesting content through more channels than ever- and a well-rounded plan which includes social media is imperative to any brand or artist looking to succeed in today's overwhelming information age.

The image above shares some interesting statistics relating to the growth of social media, and the potential for new and exciting technologies that capitalize off these trends, most notably the ever-increasing mobile usage on social networks.

The flip side to the incredible opportunity offered online is the inordinate amount of content. Creative, diverse content which is appropriate for your audience is imperative or you will get lost in the crowd. Oh, and we're here if you need help navigating the many possibilities for your own brand or artist. It's not our first rodeo...