Girlilla Marketing is a strategic digital marketing agency dedicated to bringing our clients’ databases, websites and social media networks to maximum potential. We specialize in the following:

• • Website and social network management&optimization
• • Online editorial outreach
• • Digital retail strategy
• • Fan&influencer cultivation
• • Email &mobile communication
• • Customer engagement
• • Content creation&syndication
• • New third party technologies
• • Location based services

WEBSITE MANAGEMENT AND OPTIMIZATION

•  Oversee the design, functionality and implementation of the client’s official website
•  Manage daily updating and communication with the website developer

SOCIAL NETWORK MANAGEMENT AND OPTIMIZATION

•  Provide design and content consultation for all social networks and blogs
•  Monitor and update each of these profiles daily to ensure all content is current and relevant

ONLINE EDITORIAL OUTREACH
Create customized marketing and outreach plans around:

• Upcoming appearances

• Product releases

• Events





Execute these plans through partnerships with online outlets to obtain maximum visibility through:

• Reviews

• Interviews

• Contesting

• Advertising campaigns

DIGITAL RETAIL STRATEGY
Girlilla Marketing creates strategic plans around our client’s digital retail hub to maximize sales using:

• Extensive analytics
• Monitoring search terms
• Advising on keywords
• Visual elements
• Advertisements
• Specific product promotion

We are also available to consult on third-party store builds, ensuring the store fits in seamlessly with our client’s website design and functionality.


FAN AND INFLUENCE CULTIVATION

• 


Effectively communicate with customers and fans and in turn monetize these relationships to the maximum capacity
• 
Teach our clients how to best utilize existing user information in order to create more loyal and meaningful relationships
• 
Work with our clients to ensure we are collecting data everywhere possible - including on-site at events

TOUR/APPEARANCE MARKETING
Girlilla Marketing builds comprehensive campaigns around our client’s touring and public appearance schedules. We focus on specific geo-targeting to keep messaging relevant and to respectfully engage our client’s fans and databases.


EMAIL COMMUNICATION
Girlilla Marketing works with our clients to optimize email communication:


• Consult on the organization of the email content
• Create and code email blasts

• Find the best solution to meet our client’s database needs

• Analyze data and CTR for to determine trends for highest ROI

MOBILE COMMUNICATION
Girlilla Marketing utilizes mobile communication for our clients in order to:


• Create in-depth mobile campaigns for our clients building the database through text-to-win&text-notification campaigns
• 
Generate fan interaction at shows and appearances through messages that can be sent to the screen from a mobile device
• 
Ensure client’s websites are mobile compatible
• 
Offer special deals to users who visit these sites on a mobile device

CONTENT CREATION AND SYNDICATION
Girlilla Marketing aids in developing and implementing engaging and relevant content.
This includes photos, blogs, video blogs, podcasts, contests, widgets and applications. 

We use this content to it’s greatest potential:


• Optimize and monetize content through the creation of partner accounts such as YouTube

• Use research databases to dig deep into the online resources available to our clients
• Consistently distribute all relevant and important information to these outlets whenever appropriate

RESULTS
Girlilla Marketing sets and regularly monitors benchmarks with each client. Statistics include website traffic, social networking growth, and database growth. These metrics are delivered in a concise report on a weekly basis.