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We know it's a jungle out there. Marketing your brand in today's environment can be disorienting, demanding and even dangerous. Not with Girlilla as your guide! We have been navigating the tangles of digital marketing and social media for years, and we are dedicated to helping our clients become Kings of the Jungle.

From website optimization to fan cultivation, we’ll forge a path through digital and social media.  We help you communicate more effectively through email and mobile technologies, while working with our team of writers and designers to assist you with content creation and syndication. We're here to guide. We're here to help. We're not just here for the bananas.

Our Toolbox

Website Management & Optimization

We will oversee your website from inception to implementation. Our team of developers will help you choose a design and functionality that fits your needs. We’ll manage all hassle that goes along with a brand new website, from content creation to daily updating and maintenance.

Social Network Management & Optimization

Girlilla provides sage advice on design and content for all your social networks, including Facebook, Twitter and blogs. We also monitor and update these profiles daily, making sure all content is current, relevant and engaging. 

Online Editorial Outreach

You're unique. Your brand is unique. Why settle for a straight-up-out-of-the-box marketing plan? All of our marketing and outreach packages are customized based on a client's personal appearances, product releases and events.

Our partnerships with major online media outlets allow us to execute your marketing plan with maximum visibility through reviews, interviews, contests and advertising campaigns. 

We also help you bring a new and more diverse audience to your social network properties, which increases both communication and sales.

Digital Retail Strategy

Puzzled on how to increase sales? Let us help! We create retail plans using a number of tools, including advertisements, product promotions, keyword and search engine optimization and extensive analytics. We work with our partners to build you a brand new store that fits seamlessly into your current brand image.

Fan & Influencer Cultivation

Girlilla can help you build both email and mobile databases. We then use these databases to communicate with your customers more effectively. Then we will teach you how to use this information to create loyal, meaningful relationships with your fans or customers.

Tour/Appearance Marketing

We strive to build comprehensive campaigns around clients' tours and public appearances. We focus on geo-targeting to keep updates relevant and engaging.

Email Communication

Not only do we tailor an email solution to meet your unique database needs, our project managers work with you to write and create content, code and send email blasts for you. We then follow up on emails to help you identify trends and return-on-investment data.

Mobile Communication

Girlilla provides a number of services targeted directly at mobile device users. We create mobile campaigns using text notifications and contests. We encourage fan interaction at events through mobile messaging. We also ensure that your website is mobile compatible. 

Content Creation & Syndication

Our team will work with you to create engaging posts, videos, blogs, podcasts, contests, widgets and apps. We use this original content to engage fans and, potentially, media outlets, through proper syndication on your own sites and then through our partners.

Regularly posting original and interesting content increases return visitors, which often translates into higher sales.

Results

Girlilla Marketing sets and monitors benchmarks for each client. Statistics include website traffic, network growth and database growth. These metrics are delivered in a concise report on a weekly basis.

  • In 2011, Girlilla Marketing partnered with outlets such as VEVO, YouTube, iTunes and Viacom to premiere over 20 music videos with a combined total of over 86 million online views
  • Seven Girlilla Marketing clients debuted at #1 on the Billboard charts in 2011
  • Girlilla Marketing clients, Nickelback and Evanescence are ranked in the top 150 overall pages on Facebook based on total likes
  • Season 10 American Idol winner, Scotty McCreery, has secured nearly 1 million likes to his Facebook page since winning in May of 2011

Design & Technology

Our design team can create a number of promotional materials for you, as need arises. These materials include banners, social network skins and tabs, splash pages and email templates.

Fan Club & Street Team Management

Consult with us to create specialized fan clubs and to mobilize your street team. We can help you with design, content, special products, pre-releases, ticket pre-sales and specialized tour marketing. Fan clubs are a fantastic way to connect with your fans, as well as a steady source of income.

Digital 1-Oh!-1 Sessions

Girlilla Marketing can be retained to train talent, managers or any relevant parties on the best practices for connecting with their audiences online. Thus, empowering the client to engage their audience in an earnest and meaningful manner. Topics include:


Best practices:

  • Acquisition of content
  • Tagging/liking/following
  • Types of content
  • Content length

Content uploading and posting:

  • Relevance of content
  • Significance
  • Timing for effective posting
  • Proximity, geo-targeting appropriately
  • Tools for uploading and dissemination content

The Big No No's:

  • Digital etiquette
  • Online appearance

Magical Bananas

Monkeys always look! Seriously, though, magical bananas.

Clients & Partners

Updates
Wednesday, May 9, 2012 - 15:46
Sugarland's Jennifer Nettles will be featured on ABC's Duets airing May 24. Find out more about Jennifer's role on the show.
Monday, May 7, 2012 - 14:43
Carhartt wants to know! They're looking for someone who's working to make the world a better place. To share your story, read stories that others have submitted, and to watch the video that inspired it all visit: http://budurl.com/CarharttHandsContest